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Design Thinking

Implementing design thinking is like taking a photo with a digital camera


The end-to-end process of an insight-based innovation project


Successful innovation requires a holistic approach to focus the design on integrating diversity of thought, of technology, and of business models.  Lifecycle Experience / Altran’s strength lies in our ability to incorporate in a user-centric approach three ingredients – feasibility, desirability, viability – to the benefit of joint creation and innovation projects.

We bring together the right combination of tools, methods and processes developed over time with the right multidisciplinary and multicultural team.

Thanks to the Altran group dynamics we can involve client stakeholders and targeted expertise from many different sectors. Our Synectics based creativity methods are applied on various levels: needs identification, creation of user scenarios, definition of new product and service concepts, resolution of technical issues, etc.

Design Thinking is design that focuses on areas other than the product itself; it is the design of processes, experiences, organisations and services.

Design Thinking uses the designer’s views and methods to drive innovation and strategy.

Implemented as far upstream as possible, Design Thinking places the user at the heart of the approach, particularly when prototypes are assessed, and all within an iterative process. Working as a multidisciplinary team or even with the end users themselves is also a key component of this process.

User-Centric design: Users have become one of the pillars of the creative process and should thus be the centre of attention.

User-centric design (UCD) aims to remove/reduce/fill the gap between man and technology, or establish/create continuity between them. In other words, the objects designed are adapted to the specific needs of users.

The end goal of a user-centric design is product acceptability and usability. The designer’s role is to conduct an in-depth exploration of the needs and desires of users in order to develop a product that is easy to learn and use.

Systematic Innovation: When R&D has been stuck for months; brainstorms have not provided the expected results or solutions cannot be implemented, Systematic Innovation can solve technological challenges in products and processes in a short time frame. The results are inventive (breakthrough), while the steps taken are surprisingly structured.

Involving multi-disciplinary team in finding the root causes lying behind problem symptoms, the Systematic Innovation approach consists in imagining an ideal solution to create the appropriate mindset, and finally comes up with an innovative and practical solution.

Advanced Modelling & Simulation: 
One of the most powerful drivers of innovation is the ability to master and harness complexity. And yet this remains a perpetual challenge, as complexity is by definition “at the frontier” of what knowledge is capable of explaining.

Our Modelling & Simulation branch offers an innovative approach designed to extend the boundaries of knowledge and thus break through this “frontier”. Based on a proprietary complexity-analysis method and a combination of existing and specifically developed mathematical tools, this approach has given us a higher level of understanding and mastery of these phenomena.

It is an approach that has proved its worth in R&D, but also in industrial applications and in a wide range of environments: materials, acoustics, sensory analysis, medical engineering, defense, biology, automobile, banking, energy. Lastly, since it organises research procedures and optimises the use of available resources, it is an approach that also brings down R&D lead times and costs.

Typical issues

Multiphysics modelling

Robust optimisation 

Sensory modelling

Process reliability

Predictive systems

Identification of hidden root causes

Recognition and discrimination 

Inverse modelling

Weak signals

Extreme probabilities

Image innovation

Case reference

ORANGE - Open Trade

Imagining the future generation of Trading Solutions communication terminals

Case reference


Create a reliable aggressions detection system without any need of human intervention, for a cash-transportation company

Case reference

DBV Technologies – Diallertest

Create and develop a kit for food allergy testing without infringing on existing patents

Case reference

Solar Impulse

As part of the Solar Impulse challenge (to circumnavigate the Earth on a fully energy self-sufficient aircraft), our teams have designed and developed a real-time multiphysics simulator.